Your stack is changing either way. This is the moment to go direct: more transparency, more of the revenue, your own stack.
The wrapper on your site is built on OpenWrap, which sunsets around July 11. Someone has to migrate it. The real question is whether you keep the same arrangement or take more control of your own inventory.
The real number, not a netted-down figure passed back to you.
Keep more of what your inventory makes, instead of riding someone else’s stack.
The lift tends to come from session-level floors and added demand.
Your current configuration and demand, documented.
Onto Yield Cortex, no downtime, demand intact.
Direct on your own stack, ahead of the sunset.
Anonymized, US-only figures from publishers we have re-platformed. Results vary by site.