a major sports publisher × Adverge, Global sports platform
+37% revenue.
Six months.
One migration.
The publisher switched to Adverge's Yield Cortex infrastructure in July 2025. The result: 37% worldwide revenue lift and 22% RPS improvement, driven by demand expansion, brand safety enforcement, and geo-specific optimisation across dozens of markets.
Revenue lift, WW
+37%
vs. programmatic incumbent baseline
RPS uplift, WW
+22%
Revenue per session
Time to full optimisation
~8 wks
From go-live to full stack
Revenue lift, USA
+62%
vs. programmatic incumbent baseline
RPS uplift, USA
+48%
Revenue per session, United States
01 Executive Summary
The infrastructure switch that paid for itself on day one
The sports website is a globally recognised sports platform serving millions of users across dozens of markets. Despite its scale, ad revenue was constrained by a legacy stack with limited demand diversity, active brand safety incidents, and poor fill performance in key geographies.
The sports website's migration ran entirely through Yield Cortex, Adverge's publisher-side monetisation infrastructure. Yield Cortex manages the full demand stack, wrapper logic, price floor strategy, and identity signal layer from a single control plane. The result: faster iteration, cleaner discrepancy data, and CPM competition that compounds over time.
02 The Client
Global inventory. Underperforming stack.
The publisher carries display advertising across web and app surfaces, spanning desktop and mobile, a wide range of ad unit types, and traffic from dozens of countries, each with its own demand landscape and regulatory context. Prior to Adverge, monetisation ran through another ad tech vendor. The setup was functional, but demand coverage was narrow, brand safety was reactive, and geo-level performance was highly uneven, with several major markets generating near-zero programmatic revenue.
The objective: fully monetise the publisher's global inventory, protect the brand from active threats, and provide the operational transparency to make decisions from data rather than instinct.
03 The Challenge
Four structural problems. One underperforming stack.
Adverge's audit of the incumbent's ad setup identified four interrelated issues suppressing revenue:
- Brand safety incidents — illegal gambling and scam creatives serving in Italy and Croatia, causing SSP suspensions and safe frame discrepancies
- Geo-level fill collapse — major markets running on direct-only with no programmatic layer, leaving significant inventory volumes unsold
- Thin demand stack — key SSPs absent or unauthorised, suppressing CPM competition across all geographies
- Operational blind spots — no consistent price floor strategy, unresolved GAM discrepancies, and no systematic fill tracking by ad unit or market
04 The Solution
Phased. Tracked.
Revenue-generating throughout.
- Migration to Yield Cortex with GAM integration and CMP compliance
- Brand safety hardened via Confiant, custom blocklist, and safe frame fix
- New SSPs onboarded across key demand categories
- Data Cortex activated and geo restrictions progressively lifted
- Price floors calibrated by geo and ad unit
- S2S integration and app monetisation in progress
05 The Results
The numbers.
Speak for themselves.
Worldwide revenue lift
+37%
Post-migration vs. incumbent baseline · Jul 2025 to Jan 2026
RPS uplift, global
+22%
Revenue per session, worldwide
| Region | Revenue lift | RPS lift | Notes |
|---|---|---|---|
| Worldwide | +37% | +22% | Full programmatic · strongest gains EU + LATAM |
| United States | +62% | +48% | Strong programmatic · sponsorship + direct layer |
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