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For independent publishers

OpenWrap sunsets July 11

OpenWrap issunsetting.Move with zero downtime.

Higher session RPM, your demand intact, live before the deadline. A clean migration onto Yield Cortex, not a like-for-like wrapper swap.

Get your free migration + revenue assessment

The outcome and the deadline

Two things to weigh, side by side.

RPM

The outcome

Most sites we migrate see higher session RPM. The lift comes from session-level dynamic floors and added demand, not from changing wrappers.

Jul 11

The deadline

OpenWrap Web goes away around July 11. Your header bidding needs a new home in weeks, not months. Waiting means a rushed cutover.

Your new stack

Two layers, named.

Monetization and identity, from one place.

Yield Cortex

Session-level yield and dynamic floors

The lift comes from the floors and added demand, not from swapping wrappers. You keep your existing demand partners.

Data Cortex

Cookieless identity

Keeps your audience addressable as third-party cookies disappear, protecting the CPMs most of the market is about to lose.

Migration in 3 steps

Clean cutover, not a July fire drill.

1

Keep your demand

We bring your existing partners across with you.

2

No disruption

We run the cutover. Your site stays live the whole time.

3

Live before July 11

Migrated ahead of the sunset, with room to spare.

Proof

Real migrations. Real lift.

Anonymized, US-only figures from publishers we have re-platformed. Results vary by site.

30–98%typical session-RPM uplift across the migrations we have run. Your number is sized in the free assessment.
+100%
Regional broadcast group
Revenue in 30 days, across seven plus stations.
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+90%
Entertainment website
RPS from a 10% A/B test slice. Sixty days, no down days.
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+62%
Global sports publisher
US revenue from a single migration.
Read the case study

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Before July 11

See what your site earns on Yield Cortex.