adverge
For vendors & sales houses

OpenWrap sunsets July 11

Your inventoryneeds a new home.Keep your brand on it.

Re-platform end to end, white-label, under your name. We power the yield and identity layer underneath. Your publishers see no disruption.

Scope your white-label migration

The spot every OpenWrap vendor is in

The migration is yours to solve. Not your publishers’.

A large share of the inventory you manage runs on OpenWrap, which sunsets around July 11. Move first and it is a clean cutover. Wait and it is a July fire drill across every site you represent.

You are not handing your publishers to a competitor. The stack runs under your name, your dashboard, your support. We run the engine underneath.

Built under your brand

Your name on it. Our engine in it.

Across display, video, and app.

Yield Cortex

Monetization and dynamic floors

Session-level yield across display, video, and app, with your demand carried across.

Data Cortex

Identity and post-cookie addressability

Keeps the inventory you represent addressable as third-party cookies go away.

AdCP support

Ready for agentic buying

Built for the agentic, AdCP-driven buying that buyers are starting to run.

Your control layer

Custom dashboard + a dedicated pod

A dashboard your team controls and a dedicated support pod behind it.

Handled for an operator your size

Your publishers stay live through the cutover.

1

We scope the footprint

Your full OpenWrap inventory across every site you represent.

2

We build the white-label stack

Under your brand, with your demand intact.

3

No disruption, before July 11

Your publishers stay live. You keep the relationship and the brand.

Proof

Real migrations. Real lift.

Anonymized, US-only figures from publishers we have re-platformed. Results vary by site.

30–98%typical session-RPM uplift across the migrations we have run. Your number is sized in the free assessment.
+100%
Regional broadcast group
Revenue in 30 days, across seven plus stations.
Read the case study

+90%
Entertainment website
RPS from a 10% A/B test slice. Sixty days, no down days.
Read the case study

+62%
Global sports publisher
US revenue from a single migration.
Read the case study

DisplayVideoApp

Before July 11

Scope a white-label build for your inventory.