Built for the open web. Built for publisher control.
Adverge is monetization and data infrastructure for publishers who want more than just a managed stack. We build the tools, Yield Cortex™, Data Cortex™, that let publishers own their revenue and deepen their audience relationships.
Empowering the open internet to thrive.
We empower publishers to thrive through smarter monetization and deeper audience relationships.
Infrastructure publishers own, not services they rent. Tools that work on their stack, with their data, on their terms. Revenue that scales with their audience, not with whichever yield partner they happened to sign with.
A sustainable digital ecosystem.
The open web is worth fighting for. It’s where independent voices reach real audiences, where advertisers find attention that matters, and where readers get context and community without a walled garden tax.
Our job is to make the economics work, so publishers, advertisers, and audiences benefit equally, and the open web keeps winning.
Publishers needed infrastructure. Not another managed service.
Ad tech spent a decade selling publishers bundled stacks and opaque optimization, wrappers that treated every session the same and every publisher like a pool of inventory.
Now AI is rewriting the rules again. Crawlers are training on publisher content without compensation. You can’t stop it, but you can turn it into leverage. The publishers who win next will use AI to sharpen monetization, deepen audience relationships, and recapture value the crawlers left on the table. That takes infrastructure publishers actually own.
Adverge is that infrastructure, session-level monetization, first-party data activation, and a full suite of revenue streams built on the same stack. Display, video, commerce, AI monetization, audience extension: one control layer, publisher-owned, Adverge-optimized, re-engineered for how revenue actually moves today.
That’s what Yield Cortex and Data Cortex are. That’s what this company is for.
One flagship. One philosophy: publisher control.
Session-level monetization infrastructure
AI-driven floor pricing, demand routing, refresh logic, and supply-path optimization. Runs client-side, server-side, or both. Publishers running Yield Cortex consistently outperform placement-level peers, with average uplifts of 38%, reaching 110%+ on the high end.
See Yield Cortex →We build here. We contribute here. We show up here.
Adverge is active in the forums shaping the open web’s future, Prebid AI and LLM working groups, industry events on agentic AI and AdCP, partner integrations with infrastructure that matters. If it makes publishers stronger, we’re in the room.
- Prebid.jsAgentic AI + LLM working groups
- AdCPProtocol testing + early adoption
- Partners10+ EIDs · 8+ alternative monetization partners
The people behind the infrastructure.
Adverge is led by operators who ran revenue and monetization at scale before they built it for a living. Senior hands on publisher yield, demand partnerships, identity infrastructure, and open-web strategy.
Andrew Moskowitz
Two decades of interactive ad sales and revenue leadership on both the publisher and platform sides.
Chris Cyriax
Publisher and demand-side relationships, commercial strategy, and the partnerships that move inventory, senior operator with deep ad tech roots.
Ewa Niemiec
Adverge’s optimization brain. Runs the operating rhythm end-to-end, from publisher onboarding to the optimizations that move the number.
Swapnil Shankar
Publisher and demand-side relationships across global markets, drives partnerships and revenue growth on both sides of the supply chain.
Ankit Barthwal
Senior engineer on Yield Cortex. Builds, monitors, and tunes the optimizations that move publisher revenue day to day.
Arpit Agarwal
Engineer on Yield Cortex. Deep in the day-to-day monitoring, tuning, and growing of publisher optimizations.
Yassine Raji
Builds Adverge’s AI layer, model pipelines, agentic tooling, and the automation that keeps Yield Cortex getting smarter.
Kara Blair
Owns brand, content, and demand generation for Adverge, from positioning and messaging to the campaigns that grow pipeline. Marketing operator with deep ad tech roots.
Not a managed yield service. Not a reseller. Not a black-box optimizer.
We are infrastructure.
Tools publishers run, not services they rent. Components they can deploy, swap, or replace without losing their stack.
We are transparent.
Supply paths visible. Fees visible. Optimization logic documented. If a dollar moves, you can see where it went.
We are publisher-first.
Every decision the business makes, commercial model, product scope, demand partner selection, starts with what publishers asked us to build.
We’re hiring operators, not buzzwords.
Adverge is small, remote-capable, and serious about the work. We hire people who want to own a revenue problem or an infrastructure problem end-to-end, not people who want to manage a layer of abstraction on top of one.
If that sounds like your next move, come find us.
- Operators with revenue or infrastructure ownership
- Publisher-side, demand-side, or identity experience
- A strong opinion on where the open web should go
- Tolerance for building under ambiguity
Want to see what infrastructure-first looks like?
Book a session-level revenue audit or just ask us something hard about your current stack. We’ll give you a straight answer either way.