Built for the open web. Built for publisher control.
Adverge is the AI platform helping publishers navigate the next era of publishing. We build Yield Cortex™, Data Cortex™, and Nexus Analytics so publishers can create more value from every audience interaction, on infrastructure they own.
Empowering the open internet to thrive.
Adverge is built for where the web is going, not where it’s been.
We empower publishers to thrive through smarter monetization and deeper audience relationships.
Infrastructure publishers own, not services they rent. Tools that work on their stack, with their data, on their terms. Revenue that scales with their audience, not with whichever yield partner they happened to sign with.
A sustainable digital ecosystem.
The open web is worth fighting for. It’s where independent voices reach real audiences, where advertisers find attention that matters, and where readers get context and community without a walled garden tax.
Our job is to make the economics work, so publishers, advertisers, and audiences benefit equally, and the open web keeps winning.
Publishers needed infrastructure. Not another managed service.
Ad tech spent a decade selling publishers bundled stacks and opaque optimization, wrappers that treated every session the same and every publisher like a pool of inventory.
Now AI is rewriting the rules again. Search, AI answers, and recommendation algorithms decide who arrives; traffic has become someone else’s decision. What publishers still control is everything that happens after the visitor lands: the audience relationship, the monetization, the data, the experience. The publishers who win next won’t chase volume. They’ll create more value from every visit that arrives. That takes infrastructure publishers actually own.
Adverge is that infrastructure, session-level monetization, first-party data activation, and a full suite of revenue streams built on the same stack. Display, video, commerce, AI monetization, audience extension: one control layer, publisher-owned, Adverge-optimized, re-engineered for how revenue actually moves today. One belief runs through all of it: make every visit count.
That’s what Yield Cortex™, Data Cortex, and Nexus Analytics are. That’s what this company is for.
One platform. Four ways to create more value.
Maximize every opportunity
AI-driven floor pricing, demand routing, refresh logic, and supply-path optimization at the session level. Publishers running Yield Cortex™ consistently outperform placement-level peers, with a median uplift of 38%, reaching 110%+ on the high end.
See Yield Cortex →Know your audience
Identity, first-party data activation, enrichment, and segmentation that turn anonymous visitors into addressable, high-value audiences. Ships as the Foundation tier of Yield Cortex or stands alone.
See Data Cortex →Turn intelligence into action
Prebid, ad server, and analytics data unified in one view: benchmarking, diagnostics, forecasting, and recommendations that show you why performance moved, not just that it did.
Ask for a walkthrough →Turn visits into relationships
AI experiences, content recommendations, and audience recirculation that extend every interaction beyond the first pageview. In development with partner publishers.
We build here. We contribute here. We show up here.
Adverge is active in the forums shaping the open web’s future, Prebid AI and LLM working groups, industry events on agentic AI and AdCP, partner integrations with infrastructure that matters. If it makes publishers stronger, we’re in the room.
- Prebid.jsAgentic AI + LLM working groups
- AdCPProtocol testing + early adoption
- PartnersLeading identity frameworks · 8+ alternative monetization partners
The people behind the infrastructure.
Adverge is built by operators with combined decades running revenue, monetization, and identity infrastructure for publishers. Senior hands on publisher yield, demand partnerships, identity, and open-web strategy, who ran it at scale before building it for a living.
Andrew Moskowitz
Two decades of interactive ad sales and revenue leadership on both the publisher and platform sides.
Chris Cyriax
Publisher and demand-side relationships, commercial strategy, and the partnerships that move inventory, senior operator with deep ad tech roots.
Ewa Niemiec
Adverge’s optimization brain. Runs the operating rhythm end-to-end, from publisher onboarding to the optimizations that move the number.
Swapnil Shankar
Publisher and demand-side relationships across global markets, drives partnerships and revenue growth on both sides of the supply chain.
Ankit Barthwal
Senior engineer on Yield Cortex™. Builds, monitors, and tunes the optimizations that move publisher revenue day to day.
Arpit Agarwal
Engineer on Yield Cortex™. Deep in the day-to-day monitoring, tuning, and growing of publisher optimizations.
Yassine Raji
Builds Adverge’s AI layer, model pipelines, agentic tooling, and the automation that keeps Yield Cortex™ getting smarter.
Not a managed yield service. Not a reseller. Not a black-box optimizer.
We are infrastructure.
Tools publishers run, not services they rent. Components they can deploy, swap, or replace without losing their stack.
We are transparent.
Supply paths visible. Fees visible. Optimization logic documented. If a dollar moves, you can see where it went.
We are publisher-first.
Every decision the business makes, commercial model, product scope, demand partner selection, starts with what publishers asked us to build.
We’re hiring operators, not buzzwords.
Adverge is small, remote-capable, and serious about the work. We hire people who want to own a revenue problem or an infrastructure problem end-to-end, not people who want to manage a layer of abstraction on top of one.
If that sounds like your next move, come find us.
- Operators with revenue or infrastructure ownership
- Publisher-side, demand-side, or identity experience
- A strong opinion on where the open web should go
- Tolerance for building under ambiguity
Want to see what infrastructure-first looks like?
Book a session-level revenue audit or just ask us something hard about your current stack. We’ll give you a straight answer either way.