Data Cortex · Publisher Infrastructure
Your data.
Your value.
Publisher-owned data infrastructure that earns inside the bid request. Every impression carries identity, first-party signal, and (soon) contextual context that buyers can act on.
What goes into every bid request
Three layers of signal.
All publisher-owned. All attached to every impression. No data leaves the property without your terms.
Identity layer
First-party data
Contextual signal
Enriched, every impression.
The numbers, measured
Richer bids earn more.
Live A/B ranges across publishers. Same demand, same page, richer bid request, higher price.
Peak revenue lift on identity-enriched bid requests.
How Data Cortex ships
One data layer. Two ways to use it.
In beta · Data Cortex × AdCP
The agentic web is being built on AdCP.
Advertisers are racing in. Most publishers are sitting it out. The publishers running real AdCP tests this quarter are the ones whose preferences set the defaults the rest of the supply side inherits.
Testing or adopting the protocol. Buyers are moving now.
The supply side is wide open. First-movers set the standard.
What’s next
If you run Yield Cortex™,
you already qualify.
Talk to the team about turning on the identity layer and ortb2 1P injection across your bid requests, or scoping the Audience tier if you have a direct or PMP business that needs publisher-owned data behind it.