Four voices on the moment agentic became real.
Mike Racic, John Rosendahl, Brian O’Kelley, and Olha Paramonova laid out what’s happening, how fast it’s moving, and what the next quarters of spend look like. These are the lines worth keeping.
Why these lines matter.
The Prebid Agentic AdCP webinar wasn’t a roadmap session, it was a status report on a protocol that’s already in production. Sellers, buyers, agencies, and infrastructure vendors all spoke to the same point: this is moving, the budgets are real, and the publishers who participate now will define how the next era is bought and sold.
Adverge is in the room. We’re contributing to the Prebid Agentic working group, building the integration paths that let publishers connect to AdCP sellers’ agents, and helping the buy side surface inventory in the language their agents speak.
Want to be part of building this?
If you’re a publisher running pilots, a buyer pointing budget at AdCP, or an agency working with one of the active sellers, we’d like to compare notes. 30 minutes, no pitch deck.