Identity Enrichment
More signal in every bid request. +10% CPM.
+10%
CPM uplift vs control
The point
Identity makes every impression worth more.
Most bid requests carry the bare minimum: a URL, a placement, maybe a cookie. Data Cortex adds identity to every impression across 10+ providers, so buyers can value the inventory instead of guessing. In a controlled test, identity-enriched impressions earned about 10% more CPM than the unenriched control, every single day.
+10%
CPM uplift
Identity-enriched impressions vs an unenriched control, averaged across the test.
6-15%
Daily range
Every day of the test landed positive. No down days.
Live
In production
Graduated from test to production rollout on enriched inventory.
What it is
What it is, in three lines.
01Data Cortex attaches identity to every bid request across 10+ providers (LiveRamp, ID5, UID2, and more).
02Ships with Yield Cortex. No extra integration on the publisher side.
03The publisher’s data stays the publisher’s. We make it visible to buyers in the auction.
The daily data
Every day of the test, graphed.
Hover any day for the exact CPMs. No cherry-picked windows.
With Data Cortex
Control
With Data Cortex
Control
From the working notes
What the team wrote next to the numbers.
Based on current performance, the setup that Adverge is running is delivering approximately a ~10% CPM uplift