Identity Enrichment
More signal in every bid request. +10% CPM.
Identity makes every impression worth more.
Most bid requests carry the bare minimum: a URL, a placement, maybe a cookie. Data Cortex adds identity to every impression activating the leading identity frameworks (ID5, SharedID, Lotame Panorama ID, UID2, and others), so buyers can value the inventory instead of guessing. In a controlled test, identity-enriched impressions earned about 10% more CPM than the unenriched control, every single day.
Identity-enriched impressions vs an unenriched control, averaged across the test.
Every day of the test landed positive. No down days.
Graduated from test to production rollout on enriched inventory.
What it is, in three lines.
Every day of the test, graphed.
Hover any day for the exact CPMs. No cherry-picked windows.
What the team wrote next to the numbers.
Based on current performance, the setup that Adverge is running is delivering approximately a ~10% CPM uplift