Retail Media Monetization Strategies
Maximizing Revenue with Retail Media: Strategies That Work Retail media is quickly turning into one of the fastest-growing advertising and marketing channels, and for a proper reason. As e-trade continues…
AI + AdOps: What’s Hype, What’s Real?
AI + AdOps: Separating the Hype from the Reality Artificial intelligence (AI) is reworking every element of advertising operations (AdOps). From automating repetitive duties to optimizing marketing campaign overall performance,…
First-Party Data Playbooks
Unlocking the Power of First-Party Data: Your Ultimate Playbook With the demise of third-party cookies, first-party records have emerged as the most precious asset for entrepreneurs. First-party facts is any…
GenAI Search: Threat or Opportunity for Publishers?
GenAI Search: Is It a Game Changer for Publishers or a Threat? The creation of Generative AI (GenAI) in search engines has completely transformed how users engage with content material…
Winning in a Post-Cookie World
Thriving in a Cookie-Free Future: How to Win the Post-Cookie World As we flow right into a post-cookie international, digital entrepreneurs are finding themselves at a crossroads. With third-party cookies…
