Agentic AdCP stopped being theoretical. | Adverge Insights · Agentic Advertising Agentic AdCP stopped being theoretical. Real campaigns. Real numbers. Real governance. The question for publishers shifted in the past…
A 300+ MM MUVs sports platform migrated onto Yield Cortex in July 2025. Three months in: US revenue +62%, US RPS +48%, worldwide rev +37%. Exactly what we did, and what those four moves are worth for similar publishers.
CPM tells you the price of one impression. RPS tells you what a reader is worth. Here is why publishers who optimize for revenue per session out-earn the ones chasing CPM.
Maximizing Revenue with Retail Media: Strategies That Work Retail media is quickly turning into one of the fastest-growing advertising and marketing channels, and for a proper reason. As e-trade continues…
AI + AdOps: Separating the Hype from the Reality Artificial intelligence (AI) is reworking every element of advertising operations (AdOps). From automating repetitive duties to optimizing marketing campaign overall performance,…
Unlocking the Power of First-Party Data: Your Ultimate Playbook With the demise of third-party cookies, first-party records have emerged as the most precious asset for entrepreneurs. First-party facts is any…
GenAI Search: Is It a Game Changer for Publishers or a Threat? The creation of Generative AI (GenAI) in search engines has completely transformed how users engage with content material…
Thriving in a Cookie-Free Future: How to Win the Post-Cookie World As we flow right into a post-cookie international, digital entrepreneurs are finding themselves at a crossroads. With third-party cookies…
