Data Cortex™ · Publisher data + identity infrastructure
Your data. Your value.
More signal in every bid request. More value in every impression. 10+ identity solutions and proprietary publisher first-party data, injected into every impression. Yours, always.
Most bid requests carry the bare minimum: a URL, a placement ID, maybe a cookie. Data Cortex adds the rest. Identity, context, performance signals. The signals that make every impression worth more to every buyer.
Cookies are dying. Publishers with their own signal set the price. Publishers without it get priced by DSPs guessing what the inventory is worth. Data Cortex puts you in control of that math.
What goes into every bid request
Two signals in every impression. Both yours.
Two layers of signal: identity and proprietary publisher first-party data, attached to every bid request. The data is the publisher’s. We just put it where buyers can see it, and we keep it that way.
10+ identity solutions
- LiveRamp ATS (RampID)
- LiveIntent nonID
- Lotame Panorama ID
- ID5
- The Trade Desk Unified ID 2.0
- Audigent Hadron ID
- Criteo ID
- + multiple regional and emerging eIDs
In the camp of publisher partners actually injecting deep identity signal into the bid stream. Most are not.
Proprietary publisher 1P data
- IAB content category, per impression
- Sentiment and tone signals
- Real-time ad performance metrics
- Engagement signals (session, attention)
- + publisher-specific custom signals
No one in our peer set is doing this part yet. The 1P enrichment is what makes the inventory differentiated, not just identifiable.
The numbers, so far
Identifiable, contextualized inventory earns more.
Publishers running Data Cortex on top of Yield Cortex are seeing measurable lift across CPM, RPS, and addressable fill, without changing demand sources or page experience.
Revenue uplift
+5% to +15%
Incremental yield from richer bid signal, blended across geos.
Addressable fill
+10% to +25%
Recovery of inventory that previously fell out of cookie-only auctions.
CPM, identified
+15% to +30%
Premium on impressions that carry an eID buyers can act on.
[TODO: confirm uplift ranges with current publisher data before publishing.]
How Data Cortex ships
One data layer. Two ways to use it.
Every Yield Cortex publisher gets the Foundation tier. The Audience tier is a separate, scoped engagement because the cost of building and storing publisher-owned audiences is real, and it should sit with the publishers who choose to monetize them.
Identity + signal in the bid stream.
10+ eIDs and proprietary 1P data injected into every bid request. The base layer that makes inventory legible and addressable.
- 10+ identity solutions
- IAB category, sentiment, ad performance, engagement signals
- Tracked from day one for transparency and discrepancy
- Configured per publisher, no separate integration
Ships with Yield Cortex. No additional integration, no separate fee.
Stored audiences. Direct deals. Data monetization.
The same data, captured and structured into reusable publisher-owned audience segments. Built for direct deals, PMPs, and audience extension into other channels.
- Persistent audience storage and segmentation
- PMP and direct deal activation
- Audience extension across publisher properties
- Privacy-controlled, publisher-owned, portable
Storage and activation infrastructure carry real cost. Audience tier is scoped per publisher. Not a default upgrade. A separate engagement built for publishers who want to monetize their data directly.
What’s next
If you are running Yield Cortex, you already qualify for Foundation.
Talk to the team about activating Data Cortex on your inventory, or scoping the Audience tier if you have a direct or PMP business that needs publisher-owned data behind it.
Talk to our team →