Sports Revenue Benchmark 2026: Where Publishers Lose Revenue
Sports publishers lose the most revenue on their biggest days. The Sports Revenue Benchmark 2026 maps where it leaks and the levers that close the gap.
The four moves that lifted a global sports publisher +62% in three months
A 300+ MM MUVs sports platform migrated onto Yield Cortex in July 2025. Three months in: US revenue +62%, US RPS +48%, worldwide rev +37%. Exactly what we did, and what those four moves are worth for similar publishers.
RPS, Not CPM: The Number That Actually Compounds for Publishers
CPM tells you the price of one impression. RPS tells you what a reader is worth. Here is why publishers who optimize for revenue per session out-earn the ones chasing CPM.